Research and idea generation

In order to progress on this project, we decided to make a few key points that will improve understanding of this product, and what the possible brand identity needs to promote.

Who is the identity for?

• general public
• tourists
• commuters

What is needed in the identity?

• colour
• type
• logo
• story

Where?

• LA
• San Fransisco

When?

• 2021

How?

• logo
• capsule
• identity
• tickets
• timetables
• way finding
• maps
• publications
• posters