Hyperloop deliverables

The colour scheme we went for below uses a deep blue, aqua blue and a dark pink, allowing us to have enough colour that can be used across the range of material we will produce. These colours work with our concept well effectively. 

Tourist information guide to be given to customers, including tourist attractions and places to eat and socialise. 

San Francisco and L.A tourist information

San Francisco 

Attractions:

• alcatraz
• golden gate bridge
• coit tower
• cable cars
• painted ladies
• fishermans wharf

Directions from downtown:

Fishermans wharf
"From amazing views and a sea of sea lions to chowder bread bowls and California wines, your visit to San Francisco starts at PIER 39. PIER 39—the most visited destination in San Francisco—offers two levels of dining, entertainment, shopping and attractions, all surrounded by unbeatable views of the city and the bay.  Located along the historic San Francisco Waterfront, PIER 39’s location provides the picture perfect backdrop for postcard views of the Golden Gate and Bay Bridges, Alcatraz, Angel Island and the famous City skyline. Be treated to an unforgettable San Francisco experience and discover why a visit to San Francisco starts at the pier."

Painted ladies
"One of the most photographed locations in San Francisco, Alamo Square's famous "postcard row" at Hayes and Steiner Streets is indeed a visual treat. A tight, escalating formation of Victorian houses is back-dropped by downtown skyscrapers, providing a stunning contrast. The grassy square itself is an ideal midday break. One of 11 historic districts designated by the Department of City Planning, the area includes several bed and breakfast inns."

Take Muni line #21 westbound from downtown to the corner of Hayes and Steiner streets.

Cable cars
"The San Francisco Municipal Transportation Agency (SFMTA) runs three cable car lines. These historic vehicles are not self-powered; rather they move using a mechanism that grips cables that run beneath San Francisco's streets."

The three cable lines are:

Powell-Hyde
Powell-Mason
California Street

Golden gate bridge 

"From downtown, take #38 Geary Boulevard to Park Presidio and transfer to #28 northbound to get to the Golden Gate Bridge. If you’re taking Golden Gate Transit from San Francisco, the #10, #70 or #80 lines will take you to the bridge"

"Pedestrians including wheelchair users and bicyclists can go on the sidewalks of the bridge during daylight hours but roller blades, skateboards and roller skates are not permitted. There are vista points on both north and south sides of the bridge with parking lots."

Coit tower

"Public transportation is recommended for visitors who want to see Coit Tower. From the downtown area, you can take either the #30 or #45 line to Washington Square, located at the corners of Union & Columbus and transfer to the #39 Coit Tower bus."

(Fishermans wharf and north beach are near)

"A 360-degree view of the city is visible from the observation platform at the top of the tower. To gain access to the observation deck, there is a $3.00 fee to ride the elevator up."

Source: http://www.sanfrancisco.travel

Los Angeles

Attractions:

• universal studios
• hollywood walk of fame
• griffith
• griffith observatory
• griffith park 
• disneyland
• getty centre
• hollywood boulevard
• venice beach

General info

LOCAL BUS ROUTES

The City of West Hollywood operates two free bus systems, the Cityline and the PickUp Line.

CITYLINE: 

The Cityline is West Hollywood’s main public transportation system. The bus route, from Beverly Blvd. and San Vicente Blvd. to Fountain Ave. and La Brea Ave., generally follows Santa Monica Blvd., deviating from the boulevard to serve the majority of the city’s neighborhoods. Shuttles run approximately every 30 minutes, Monday through Sunday from 9:00 a.m. to 6:00 p.m., and are ADA compliant.

Cityline X, the newest expansion of West Hollywood's metro services, runs directly along Santa Monica Blvd. from West Hollywood Library to Highland Ave., where it turns north to meet the Red Line Metro Rail station at Hollywood Blvd. and Highland Ave. The Cityline X line operates Monday through Friday from 7:00 to 9:00 a.m. and 5:30 to 7:00 p.m.

PICKUP LINE: 

The PickUp Line runs from 8:00 p.m. to 3:00 a.m on Friday and Saturday nights. Its route spans from Almont Dr. to La Brea Ave. along Santa Monica Blvd. Shuttles arrive roughly every 15 minutes and stop every two to three blocks. The PickUp Line, which is intended to prevent drunk driving and support West Hollywood nightlife, features music by DJ Derek Monteiro and offers a variety of perks, including VIP entry to The Abbey, one free appetizer with entrée at Hugo’s, 10% off at YogurtStop, a $1 drink at Fubar, and half off one drink at Here Lounge. 

- See more at: http://www.visitwesthollywood.com/blog/weho-without-wheels-getting-around-west-hollywood-and-la-without-your-car#sthash.YsymxRJl.dpuf

Griffith park and observatory

Griffith Park, situated in the eastern part of the Santa Monica Mountains, and covering an area of 4,210 acres, is the largest state park in California. In the park is the Los Angeles Zoo, the Griffith Observatory and a planetarium, a Greek theater with 4,000 seats, a riding center created for the 1984 Olympic Games, golf courses and tennis courts, and much more. Walking trails or drives into the mountains provide splendid views.

DBA research

Elon Musk - creater of the Hyperloop.

As a group, we discussed the different areas that we found significant and decided to research in depth and come back together with our findings.
I chose to research existing transport that offers high speed travel, in order to compare what makes their brand identity recognisable and successful.

The benefits of high speed travel include;

• arrive destination much quicker
• economic (more commuters would choose public transport over driving their own car)
• reduced congestion

Benefits of the hyper loop;

• high speed (800mph)
• made of spaceX alloy
• the pods are propelled by air jet insets
• low pressure
• future of travel

In our group we began creating some mind maps and initial visual ideas to present to the interim crit:

Research and idea generation

In order to progress on this project, we decided to make a few key points that will improve understanding of this product, and what the possible brand identity needs to promote.

Who is the identity for?

• general public
• tourists
• commuters

What is needed in the identity?

• colour
• type
• logo
• story

Where?

• LA
• San Fransisco

When?

• 2021

How?

• logo
• capsule
• identity
• tickets
• timetables
• way finding
• maps
• publications
• posters  

Context of practice reflection and inspiration

For context of practice I wanted to produce a fashion publication which demonstrates the knowledge and understandings of layout design and the principles used. Instead of replicating a high end fashion publication, focusing on the quality of layout. I wanted the publication to show a clear synthesis from the written element, which can be done by investigating the different uses of a grid system.

This project has enabled me to explore further into editorial and fashion publication, inspiring me to create more fashion based publications. By researching into high end fashion publications, it allowed me to go beyond the task of simply just analysing how the visual elements are displayed on a page.

The outcome of the final publication, I feel, is aesthetically pleasing, the overall grade I received  was not what I had hoped for, however it highlighted the areas that needed improving so I am able to develop these when creating the brief leading on from my CoP. 

From this brief, it lead me on to develop my interests in fashion publication, taking certain areas I discussed in contact of practice; body image and how the media influence the consumer. This will could be a possible starting point for the brief, focusing on fashion photography and how body image is portrayed to the female consumers in the fashion industry. Further research needs to be undertaken on existing fashion photography in order for me to grasp what needs to be communicated to the audience.   

Final publication

Branding

The designer who I created this fashion look book for, was really pleased with the simplicity of the logo produced, and he asked me if he could use this as his personal branding. I may need to extend this for him soon if he wants a more versatile identity, but for now he is happy to use the simple 'Mikey' logo that I have created. This has given me the opportunity to develop this personally for him as part of my PPP, as the client has already asked how much further the branding can be pushed, once I have developed and refined the branding I will then be able to meet back with the client to discuss progression.

DBA brief: Hyperloop

The brief:

For this brief, the group will include; Molly, Katy, Aimee and myself as we decided that we all offer different skills and techniques when considering the design field and production methods, yet we all work well together and are able to work off each others ideas resulting in a successful group dynamic. Our proposed ideas will be presented as a pitch, therefore this brief needs undertaking to a thorough level, that can be presented in a professional manor.