Our branding

For our branding, we all decided to come up with a few initial designs as to what we feel our branding should be. 

The sketches I showed my group:

The hand rendered approach is definitely something the group as a whole is interesting in pursuing, therefore I did some very quick sketches to show the group possible solutions. 

Taylor

Rosalyn

 Margaux

The chosen branding we went for, Ros developed this slightly from her original variations, the positioning of the 'handmade creativity' looks much more refined on the final. The hand rendered aesthetic works perfectly well for 'Jarmalade' whereas the sans serif typeface futura was used for the 'handmade creativity' which will allow us to use both these throughout or brand. 

 

The hand rendered image and type fits well with our concept and the company, this style is much more suited to our business than something minimal.

To continue with the hand drawn, illustrative aesthetics we decided to have ourselves illustrated in the presentation, Ros created the characters in the same style as the branding for our company that she created.