OUGD403 Module self evaluation

Overall, I found this module challenging but exciting. Things that I thought went well about this brief were when we were allowed to experiment with the different elements of design, for example during brief 5. I liked the way we were limited and restricted to the use of image, image and type and just type, also having to choose only three colours to work with.

I have learnt alot about the anatomy of type, and all the different elements within typography, which has enabled me to develop my skills. I have been able to put these skills into practice during brief 1, 2 and 3, as they are all typography based briefs.

Within brief 3, I enjoyed manipulating an existing typeface to communicate the characteristics of my partner, I could experiment playing round with removing and adding serifs to different typefaces to create subtle yet clear manipulations. 

The illustrator brief I found very challenging, as I have never used illustrator prior to this brief  however I am pleased with the overall finished product. The digital print resource was also a good way of producing the final resolved typeface.

I enjoyed the research side to the message and delivery brief, as I was able to go off into a tangent and make my initial story more interesting, and relate to a younger target audience. 

I am pleased with my overall responses to each brief as I feel like I have learned new skills when developing each brief. 

OUGD403 Typeface brief

This shows the final outcome, I think that the manipulations work well for the whole alphabet overall, however i would say the letterform 'Z' was the least successful. I noticed that throughout the process of manipulating a typeface certain errors will occur with certain letterforms, but work for the majority. If i was to take this brief further, I would create these letter forms on illustrator instead of hand rendering them so that they would have a cleaner finish. The digital print resource would be a great way of producing this typeface.